The Fur-Free Future of Luxury Fashion
Fur and fashion have a complicated relationship and sparked much debate between designers and animal rights activists who have clashed in memorable protests on the runway. Who could forget the Peta campaigns of the ‘90s when Naomi Campbell and Christy Turlington declared they would “rather go naked than wear fur”. For some fashion houses, fur is a material at the core of their brand heritage and for many fur artisans, the fur trade is a craft immersed in rich tradition. However, in an eco-conscious society, more fashion brands are recognizing the need for sustainable action and are choosing to discard their unethical practices for planet preservation. This begs the question, is fashion finally going fur-free and what will replace it in the coming fashion weeks? Designers like Calvin Klein and Stella McCartney have paved the way for other brands to change their practices by successfully building their companies on the basis of being fur-free, and now, the anti-fur movement is sparking a...
